Sunday, March 27, 2011

Change of Direction

So once I realized that after a year of trying to purchase the domain name "" and not succeeding, I needed to consider a name change! OMG a name change? It's rough, I really love Craftbake and the idea of a community of CraftBakers but after thinking long and hard I took the plunge.

The new company name will likely be Acme Baking Company. Acme was the name of the company my parents owned while I was growing up, so it had a real meaning to me. The word acme means pinnacle, seems a good fit for what I am trying to convey.

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Hope to see you in the kitchen :)

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